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Contact: Allison Showalter

Phone: 1.919.277.1158

Email: ashowalter@fwv-us.com

RUNNING ESSENTIALS DEMAND DRIVING GROWTH AS NATHAN ANNOUNCES ENTRY INTO CHINA

New distributor partnership with Himalaya Trading Company demonstrates continued global expansion

SHARON HILL, Pa. (Jan. 28-31, 2015) – NATHAN Sports, the Running Essentials™ leaderin creating purposefully-designed hydration, visibility and performance gear, is proud to announce its market entry in China with leading outdoor specialty distributor Himalaya Trading Company. 

The move will seek to bring the brand’s top-selling performance essentials to the rapidly expandingChinese running community that has seen the number of marathons held annually increase from 22 in 2011 to 46 in 2014. 

“The Himalaya Trading Company has been a major player in China for over a decade and we could think of no one better to partner with as we expand into the area,” explained Bridgit Lombard, CEO of NATHAN Sports. “They share our passion for the sport and recognize, as we do, the immense opportunity available within the running channel, not just in China but around the world. We are confident that this will be a rewarding partnership that will help us to continue the immense growth that we’ve experienced the last few years.” 

This move grows NATHAN’s global footprint and helps solidify its presence as a global leader with distribution currently in forty-five countries and comes in front of the ISPO Beijing trade show that will be held on January 28-31, 2015.

“We are proud to partner with NATHAN in their expansion into the Chinese market,” said Jack Lin, Founder and General Manager of Himalaya Trading Company. “After years of development, our trail and road running communities are booming, creating huge potential in performance running equipment within our market. We are very glad to work with NATHAN to provide the best products and service to runners and athletes.” 

For more details, visit NATHAN at www.NathanSports.com, on Facebook (NATHAN Performance Gear) and Twitter (@NathanPerfGear).

ABOUT NATHAN

Driven by a keen understanding of athlete needs, NATHAN’s team of innovators sweat the details, because it’s the details that help athletes push their potential. As a market leader in groundbreaking Running Essentials™ products, NATHAN purposefully designs performance-driven gear that helps dedicated athletes run stronger and longer in 45 countries and counting.

NATHAN’s essential hydration, visibility and performance offerings targeted to road warriors, ultrarunners, triathletes, couch to 5Kers and every dedicated athlete in between, include industry-leading and best-selling hydration vests, belts, handhelds, bottles, running paks, active visibility and reflective vests and other outdoor gear essentials, all designed for a life in motion. Run stronger and longer at NathanSports.com, Tweet us @NathanPerfGear, and like us on Facebook @Nathan Performance Gear.

ABOUT HIMALYA TRADING COMPANY

Founded in 2002 by outdoor enthusiasts, Himalaya Trading is dedicated to the distribution of authentic outdoor sports products throughout China. The company is based in Shenzhen City, and has an office in Beijing City.